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Put your Heart into YOLO

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NESTLE OMEGA® has just launched is first integrated campaign in the brand’s history. OMEGA, while one of nine milks in the NESTLE portfolio, is uniquely positioned with ‘heart health’ and the only milk that contains OMEGA 3 and 6. Keeping … Continued

Making a Difference

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    We love working with United Way. They are non-profit organisation that work with companies to mobilise human, financial and physical resources to create community growth. We think that’s a pretty cool thing. They came to us with a … Continued

Not Shaken, Not Stirred…Just Swizzled

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  Why bring a cocktail from the 1920s to a 2017 audience, when you can take the 2017 audience – back though time – to the Golden Age of Cocktails?! With an immersive campaign inclusive of Print, Digital, a Launch … Continued

A Class Of Their Own

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  Trinidad and Tobago has always had a legacy of world-class athletes, and always will. BPTT has consistently supported the growth and development of such talents. As brand custodians, McCann Port of Spain recognised the passion, drive and determination of … Continued

McCann PoS ‘Giraffe’ TV Spot reigns King of the Jungle!

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  The ‘Giraffe’ TV cops the Coveted ‘Best of Show Award’ at the  Caribbean Advertising Federation McCann PoS has just won at the American Advertising Federation. McCann Port of Spain took home the coveted ‘Best of Show’ honours with our … Continued

Momentum Worldwide Survey Shows Growing Disconnect Between Sports Fans and Professional Sports

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From Forbes: Fans are the soul of sport. Without them, sports don’t exist. That’s why it was such unsettling news when we discovered that global sports fans feel a growing disconnect from professional sports. The above is an excerpt from … Continued

Forbes: Luca Linder On Why Global Marketing Must Move Beyond Cultural Stereotypes

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Writing for Forbes magazine, Worldgroup president Luca Lindner shared his perspective on global brands. Global marketers have long faced the challenge of finding the right balance between global brand platforms and evolving local marketing and cultural environments. This important business … Continued

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