Maggi Art of Soup

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Making the right soup isn’t just kitchen-science, it’s kitchen-art. And with Maggi®, your canvas is made all the more delicious. We collaborated with the client to shape something that reflects the artistic elements of soup-making, while ensuring that the undeniable appetite appeal of soups stood out. Your soup should reflect your style, your flair… and your taste (if you’ll pardon the pun)!

Introducing Creamery Novelties

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Launching a new ice-cream in a competitive market is quite a challenge, but one we fully embraced. Locally-made, value for money and oh so delicious, this was such a treat to work on. From logo design to packaging to traditional media to the digital realm, we wanted a presence that highlighted the sweet delight awaiting. The real inside scoop? Ice-cream makes everything better, no matter the time of day, so our communications dared the audience to indulge and, well, live a little.

Facebook Page: http://www.facebook.com/CreameryNovelties/

Instagram Page: http://www.instagram.com/creamerynovelties/

BPTT Akeem

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We collaborated with BPTT to bring to life the backstory of Trinidad and Tobago’s elite Paralympian, Akeem Stewart. There’s much more behind the man, behind double-gold medalist, behind the multiple world-record breaker… and in this case, that word is ‘dad.’ Our TVC highlights the warmth, emotion and inspiration of Akeem’s journey so far, and shows just how important a role family plays in life.

 

Crix Avengers

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When it comes to linking Crix to the biggest blockbuster of the year, we wanted more than just a campaign. Our ‘Crixvengers’ drew creative inspiration from the character designs in Avengers: Infinity War, allowing the brand to build social media engagement based on the superheroes’ hunger to save the universe. The end result? Something with a lot more snap!

 

McCann Port of Spain wins 7 Gold and 13 Silvers at the 2018 Caribbean Advertising Federation ADDY Awards.

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McCann Wins Caribbean Advertising GOLD

 

McCann Port of Spain wins 7 Gold and 13 Silvers at the 2018 Caribbean Advertising Federation ADDY Awards.

 

The agency won awards for some of T&T’s top brands, Angostura; BPTT; Nestlé; Guardian and bmobile.

 

McCann has always shone at the Caribbean ADDY awards show which is judged by an international panel of ad executives in the US Virgin Islands. Agencies from Trinidad; Barbados; Jamaica; Cayman; Curacao and U.S. Virgin Islands compete for GOLD and SILVER awards for ads produced in 2017.

 

The agency won GOLD for the Guardian Newspaper relaunch campaign “Get to the Point”. Another big winner was the Angostura “Swizzle” online video which won Gold for Internet Video and Sound Design.

 

Nestlé was also a big winner, picking up Silver awards for the Nestlé Milk “My Nestlé Milk Rules” TVC and Radio ad.

 

McCann scored wins for ideas specifically created for social media content.

These included the Angostura “Game of Thrones” wall post series and the CRIX “Horror of Hunger” post which tied in to the launch of the hit movie “IT”.

 

The Caribbean ADDYs is the first level in the American Advertising Federation (AAF) Awards. All GOLD Caribbean ADDY winners will move on to compete at the 2nd level, Florida 4th District Awards. McCann is the only agency in the Caribbean to win at the highest level of the award show by winning a National American Advertising Federation GOLD ADDY.

 

McCann Port of Spain is part of the McCann Network with offices in over 120 countries. Earlier this year, the McCann WorldGroup network was ranked #2 amongst all global ad agencies in AD Age’s 2018 A-List

 

A few of McCann’s Gold and Silver Wins at the 2018 Caribbean ADDY Awards:

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