McCann Port of Spain wins 7 Gold and 13 Silvers at the 2018 Caribbean Advertising Federation ADDY Awards.

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McCann Wins Caribbean Advertising GOLD

 

McCann Port of Spain wins 7 Gold and 13 Silvers at the 2018 Caribbean Advertising Federation ADDY Awards.

 

The agency won awards for some of T&T’s top brands, Angostura; BPTT; Nestlé; Guardian and bmobile.

 

McCann has always shone at the Caribbean ADDY awards show which is judged by an international panel of ad executives in the US Virgin Islands. Agencies from Trinidad; Barbados; Jamaica; Cayman; Curacao and U.S. Virgin Islands compete for GOLD and SILVER awards for ads produced in 2017.

 

The agency won GOLD for the Guardian Newspaper relaunch campaign “Get to the Point”. Another big winner was the Angostura “Swizzle” online video which won Gold for Internet Video and Sound Design.

 

Nestlé was also a big winner, picking up Silver awards for the Nestlé Milk “My Nestlé Milk Rules” TVC and Radio ad.

 

McCann scored wins for ideas specifically created for social media content.

These included the Angostura “Game of Thrones” wall post series and the CRIX “Horror of Hunger” post which tied in to the launch of the hit movie “IT”.

 

The Caribbean ADDYs is the first level in the American Advertising Federation (AAF) Awards. All GOLD Caribbean ADDY winners will move on to compete at the 2nd level, Florida 4th District Awards. McCann is the only agency in the Caribbean to win at the highest level of the award show by winning a National American Advertising Federation GOLD ADDY.

 

McCann Port of Spain is part of the McCann Network with offices in over 120 countries. Earlier this year, the McCann WorldGroup network was ranked #2 amongst all global ad agencies in AD Age’s 2018 A-List

 

A few of McCann’s Gold and Silver Wins at the 2018 Caribbean ADDY Awards:

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WcCann Port of Spain!

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McCann Port of Spain has set off on a journey to ensure that women are recognized not only for International Women’s Day but everyday. So!…. For the entire month of March, we’ll be highlighting women in advertising and of course the dynamic women of our agency, as just a reminder that McCann women are amazing at what they do as well as women everywhere!

Play D’ Right Whe

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We collaborated with our client, the National Lotteries Control Board (NLCB),

to kickstart a campaign against illegal online gambling. We decided to treat it for what it is

— a criminal act —  using striking visuals in order to make a jarring impact.

One that’s slightly exaggerated but which still ties back into it being part of the seedy underworld!

Redesigned and Relaunched

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We collaborated with the Trinidad & Tobago Guardian, the country’s longest-running newspaper, to celebrate their 100th year anniversary, and launch their new, sleek aesthetic. The communicative strategy ‘Get to the Point’ was positioned to match the newspaper’s ethos of delivering the truth without the journalistic fluff, while adopting a thought-provoking and modern approach.

Our creative philosophy remained rooted in ensuring that readers embraced this new identity while keeping true to the Guardian’s storied legacy.

Making Mega Ball History

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We collaborated with the National Lotteries Control Board (NLCB) and International Game Technology (IGT) to unveil the biggest payout in Play Whe history! This Mega Ball promotion for Trinidad & Tobago’s most popular online game paid out a whopping $90:1 and required a level of grandeur that was, well, larger than life!

Our creative team worked with the Play Whe symbols and increased the scale of what they conveyed — through humorous situations which really emphasized that you simply can’t beat this MEGA payout! We ensured that when the brand urged consumers to go big and win big, they meant it.

 

 

 

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