Put your Heart into YOLO

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NESTLE OMEGA® has just launched is first integrated campaign in the brand’s history. OMEGA, while one of nine milks in the NESTLE portfolio, is uniquely positioned with ‘heart health’ and the only milk that contains OMEGA 3 and 6.

Keeping aligned with the NESTLE brand philosophy of ‘Health & Wellness’, the OMEGA campaign leaps off the platform, ‘I HEART LIFE’. Its messaging and active visuals encourage both the young and the young at heart to be healthier by ‘putting their heart into all they do’.

 

Making a Difference

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We love working with United Way. They are non-profit organisation that work with companies to mobilise human, financial and physical resources to create community growth. We think that’s a pretty cool thing.

They came to us with a problem. There is a general air of dissatisfaction and disappointment about the state of the country from pollution and road safety to crime to growing fear of the future. We thought about it and agreed. We noticed that the average Trinidadian had a lot to say about the state of the nation, “There aren’t enough beds in our hospitals. Where’s the water in our taps! There’s too much crime!”. There was a lot being said and not enough done.

From that insight, we came up with a really simple but effective message – Change the Conversation.

The campaign was aimed at sending a message that by volunteering with United Way you make a difference and change the course of our country’s future.

Through press, posters and online communications the Change the Conversation campaign took the words used describe our disappointment in our nation and showed how charitable acts can create literal, meaningful change.

Not Shaken, Not Stirred…Just Swizzled

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Why bring a cocktail from the 1920s to a 2017 audience, when you can take the 2017 audience – back though time – to the Golden Age of Cocktails?!

With an immersive campaign inclusive of Print, Digital, a Launch Event and Video – we educated, intrigued and inspired the nation to try a drink that is as much a part of T&T’s legacy, as they are themselves.

The House of Angostura, alongside McCann Port of Spain, is proud to unveil the magic of The Queen’s Park Swizzle – the Unofficial Cocktail of T&T.

 

A Class Of Their Own

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Trinidad and Tobago has always had a legacy of world-class athletes, and always will.

BPTT has consistently supported the growth and development of such talents. As brand custodians, McCann Port of Spain recognised the passion, drive and determination of these individuals, and engaged the brand to conceptualise and execute a campaign to celebrate two distinguished Paralympians who excelled at the 2017 World Para Athletics Championships in London.

Akeem Stewart, a gold and silver medalist at the Rio 2016 Paralympics, broke his own world record to claim javelin gold before he shattered a 20-year old record to win gold in the shot put. With two gold medals and two world records to show, we focused on Akeem as a titan doubling up on the glory, cementing his place in the history books.

Nyoshia Cain, a 100m bronze medalist in Rio 2016, repeated the feat once more in London to further emphasise the ‘big magic’ that our small twin isle possesses. When it comes to T&T’s athletes, there’s no such thing as an underdog, as we’ve constantly seen in the past. Our core message was centered around the duo’s energy to succeed and the inspiration their achievements provide to us all.

McCann Worldgroup Takes Top Honours At International Cannes Lions Festival Awards


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Referred to as the Oscars of the international advertising awards shows, McCann Worldgroup excelled at the 2017 Cannes Lions in France, winning the coveted Titanium Grand Prix as well as  total of 115 Lions: 6 grand Prix, 22 Gold, 34 Silver, 53 Bronze.

It was one of the best years ever for McCann at Cannes Lions.

McCann won the Titanium Grand Prix, the Cannes Lions Festival’s final award celebrating truly game-changing brand communications.

The Titanium Grand Prix-winning “Fearless Girl” was lauded by the Jury President, Tham Khai Meng as an example  of a “mind-blowing, disruptive, irreverent” timeless icon that’s “beyond everything we’ve ever done”.

McCann New York’s “Fearless Girl” came into Cannes a heavy favourite and the female-empowerment campaign lived up to expectations.

The campaign for State Street Global advisers involved putting a bronze statue of a girl standing defiantly across from the iconic Wall Street charging bull.

McCann was recognised as the most awarded agency in North America.List of awards from Cannes 20017

  • McCann New York won four Grand Prix in Titanium, Outdoor, PR and Glass. The Titanium Grand Prix, most notably, celebrates “game-changers” whose work “breaks new ground in branded communications with provocative, boundary-busting, envy-inspiring work.” 
  • MRM//McCann Spain won a Grand Prix in the Lions Entertainment category.
  • McCann Worldgroup and McCann Health India won the Grand Prix for Good for their “Immunity Charm” campaign to help increase childhood vaccination rates in Afghanistan.
  • For McCann New York, MRM// McCann, McCann Health, and McCann Worldgroup India, these were their first-time Grand Prix. McCann Worldgroup India had its strongest showing yet with 39 medals, surpassing its previous record set in 2013. 
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