fbpx

McCann Wins

posted in: News | 0

Another round of ADDYs for McCann Port of Spain. We are pleased to announce our winnings for the Caribbean Advertising Federation ADDY Awards! Overall, McCann Port of Spain was awarded 28 awards- 1 Best of Show, 12 Golds and 17 … Continued

Momentum Worldwide Survey Shows Growing Disconnect Between Sports Fans and Professional Sports

posted in: News | 0

From Forbes: Fans are the soul of sport. Without them, sports don’t exist. That’s why it was such unsettling news when we discovered that global sports fans feel a growing disconnect from professional sports. The above is an excerpt from … Continued

Forbes: Luca Linder On Why Global Marketing Must Move Beyond Cultural Stereotypes

posted in: News | 0

Writing for Forbes magazine, Worldgroup president Luca Lindner shared his perspective on global brands. Global marketers have long faced the challenge of finding the right balance between global brand platforms and evolving local marketing and cultural environments. This important business … Continued

MCCANN SEEKS TRUTH ABOUT MIlLENNIAL WOMEN

posted in: News | 0

Photo: McCann Project Manager, Sabrina Celestin, chatting with a Millennial Woman at UWI St. Augustine. On Thursday 12 March employees of McCann Erickson in Latin American and the Caribbean took to the streets to research the Truth About Millennial women … Continued