Trinidad and Tobago has always had a legacy of world-class athletes, and always will.
BPTT has consistently supported the growth and development of such talents. As brand custodians, McCann Port of Spain recognised the passion, drive and determination of these individuals, and engaged the brand to conceptualise and execute a campaign to celebrate two distinguished Paralympians who excelled at the 2017 World Para Athletics Championships in London.
Akeem Stewart, a gold and silver medalist at the Rio 2016 Paralympics, broke his own world record to claim javelin gold before he shattered a 20-year old record to win gold in the shot put. With two gold medals and two world records to show, we focused on Akeem as a titan doubling up on the glory, cementing his place in the history books.
Nyoshia Cain, a 100m bronze medalist in Rio 2016, repeated the feat once more in London to further emphasise the ‘big magic’ that our small twin isle possesses. When it comes to T&T’s athletes, there’s no such thing as an underdog, as we’ve constantly seen in the past. Our core message was centered around the duo’s energy to succeed and the inspiration their achievements provide to us all.