Referred to as the Oscars of the international advertising awards shows, McCann Worldgroup excelled at the 2017 Cannes Lions in France, winning the coveted Titanium Grand Prix as well as total of 115 Lions: 6 grand Prix, 22 Gold, 34 Silver, 53 Bronze.
It was one of the best years ever for McCann at Cannes Lions.
McCann won the Titanium Grand Prix, the Cannes Lions Festival’s final award celebrating truly game-changing brand communications.
The Titanium Grand Prix-winning “Fearless Girl” was lauded by the Jury President, Tham Khai Meng as an example of a “mind-blowing, disruptive, irreverent” timeless icon that’s “beyond everything we’ve ever done”.
McCann New York’s “Fearless Girl” came into Cannes a heavy favourite and the female-empowerment campaign lived up to expectations.
The campaign for State Street Global advisers involved putting a bronze statue of a girl standing defiantly across from the iconic Wall Street charging bull.
- McCann New York won four Grand Prix in Titanium, Outdoor, PR and Glass. The Titanium Grand Prix, most notably, celebrates “game-changers” whose work “breaks new ground in branded communications with provocative, boundary-busting, envy-inspiring work.”
- MRM//McCann Spain won a Grand Prix in the Lions Entertainment category.
- McCann Worldgroup and McCann Health India won the Grand Prix for Good for their “Immunity Charm” campaign to help increase childhood vaccination rates in Afghanistan.
- For McCann New York, MRM// McCann, McCann Health, and McCann Worldgroup India, these were their first-time Grand Prix. McCann Worldgroup India had its strongest showing yet with 39 medals, surpassing its previous record set in 2013.