McCann’s Creativity Takes 42 ADDYs

posted in: Awards, News | 0

McCann Port of Spain swept the 2017 Caribbean Advertising Federation’s (CAF) ADDY Awards as the region’s most awarded agency yet again, taking home an unprecedented 42 awards, as well as the coveted ‘Best of Online’ title.

The agency won 7 GOLD, 35 SILVER, including 20 awards for bmobile, making the local company the most awarded telecoms brand at the ADDYs. Some of the accolades included a GOLD for the “Life Is On” campaign, and Silver awards for TV and Copywriting for the patriotic ad, “When You Succeed, We All Succeed”.

For Nestle, the agency won 8 awards including Gold for Nestle MAGGI with the online “Kitchen Tips” web series, and a Silver for the Nestle Milks “Do Some Good” launch.

Angostura also won awards for the launch of the “International Rum Range” magazine and social media campaigns, while Bermudez won awards for Crix’s “Darth Vader” social media wall post, Dixie’s “Talking Snacks” radio and the 2017 CRIX calendar.

Full list of winners:

  • Packaging
    • Nestle “Do Some Good”
  • Brochure
    • Angostura “Cheers”
  • Magazine Advertising
    • Angostura “International Rum Range”
  • Print
    • Carnation “Valentine’s Day”
    • bmobile “4G LTE: Phagwa Girl”
    • bmobile “Life is on” launch
  • Out of Home: Nestle “Do Some Good” launch
  • Online
    • Overall “Best of Online”
      • Website/microsite: Flow “Olympics”
      • Webisodes
        • FLOW “Olympics – Magic Happens” (Best of Online)
        • FLOW “Olympics – Delano Williams” (Individual)
    • Social media
    • Interactive
    • Radio
      • Dixie “Talking Snacks”
      • bmobile “4G LTE – Speed”
      • bmobile “4G LTE – Launch”
      • bmobile “Postpaid Everything Plans”
      • House of Angostura “International Rum Range”
    • Television
      • TSTT “Patriotism – Thank You T&T”
      • bmobile “Olympics – Anthem”
      • bmobile “We On!”
      • bmobile “4G LTE – Music Girl”
      • bmobile “4G LTE – Zipliner”
      • FLOW “Olympics – Magic Happens”
    • In Theatre: bmobile “Life is on” launch
    • Integrated Advertising
    • Copywriting
      • TSTT “Patriotism – Thank You T&T”
      • bmobile “Postpaid Everything Plans” x 2
    • Photography: bmobile “Be In Your Zone”
    • Art Direction: 2017 Crix Calendar
    • Cinematography
    • Music
      • bmobile “4G LTE – Changed My Life”

The awards were won for work produced only 2016.