Redesigned and Relaunched

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We collaborated with the Trinidad & Tobago Guardian, the country’s longest-running newspaper, to celebrate their 100th year anniversary, and launch their new, sleek aesthetic. The communicative strategy ‘Get to the Point’ was positioned to match the newspaper’s ethos of delivering the truth without the journalistic fluff, while adopting a thought-provoking and modern approach.

Our creative philosophy remained rooted in ensuring that readers embraced this new identity while keeping true to the Guardian’s storied legacy.