Over the last few weeks, McCann Truth Central has been roaming the streets in 26 countries around the world, gathering insights for our forthcoming study, The Truth About Fans. We’ll be launching the full research soon but, in the meantime, we’d like to share some of the most intriguing discoveries we’ve made so far as a special FIFA World Cup Final sneak peak.
While much has been written about the eccentric pre-game rituals of football stars, relatively little has been written about fans’ quirkier good luck traditions. Similarly, we’d never have guessed which country claims to be the most excited about the World Cup, or the country where people are most likely to say when it comes to their passions, they are obsessive, die-hard fans.
We hope you enjoy! Please get in touch if you’d like to find out more or learn about any of our other Truth Central studies. And if you’re a football fan, enjoy the game on Sunday!