Making Mega Ball History

posted in: News, NLCB | 0

We collaborated with the National Lotteries Control Board (NLCB) and International Game Technology (IGT) to unveil the biggest payout in Play Whe history! This Mega Ball promotion for Trinidad & Tobago’s most popular online game paid out a whopping $90:1 and required a level of grandeur that was, well, larger than life!

Our creative team worked with the Play Whe symbols and increased the scale of what they conveyed — through humorous situations which really emphasized that you simply can’t beat this MEGA payout! We ensured that when the brand urged consumers to go big and win big, they meant it.