WHEN YOU FEEL GOOD YOU “DO SOME GOOD”
When you take care of yourself and your health you feel good. When you feel good you “do some good” for yourself and others.
McCann designed the new packaging for Nestle’s UHT milks and launched a campaign to encourage everyone to “do some good”. The many elements of the launch helped to reinvigorate the brand by showing how Nestle milk plays a meaningful role in your family’s life and all of T&T. The nationwide campaign got consumers involved by encouraging them to share their commitment to do some good via twitter – the more tweets the higher the virtual glass of “tweets” got!